Many are drawn to Portland. What's not to love with a place that has great food, coffee roasters, breweries and an amazing night life vibe including art, theater, and music.
Portland is in a prime location with just a 45 minute drive to the nearest ski slope and 90 min drive to the coast for some beach time. Portland is surrounded by lush nature. Any direction you go you can find a trail to hike, bike or run within just a couple miles of the city center. Portland also has quite a few swimming holes.
Residence care a great deal about the environment. Recycling is the norm and caring about the environment is assumed, and not doing so (carrying groceries in plastic bags) is frowned upon. I'm certain Portland has the best tasting water from tap too!